When potential customers search for your products or services online, it is important that your business appears as high as possible in the search engine rankings. Not only will this ensure that they click on your website link, but as your company continually shows up in the search results, you will gain increased exposure and customers will eventually recognize and trust your brand. 

When people see a company online showing up in various search engines such as Google, it is basically a vote of confidence for the business. Having a high search ranking makes your business appear more credible in the eyes of potential customers. In fact, the higher your ranking, the more likely customers will be to view your website and choose your business. This is because most customers don't want to spend all day clicking through dozens of pages of search results. They are much more likely to choose a service provider who appears on the first two pages. This is a strong incentive to get your website ranking as high as possible. 

Many businesses invest a lot of money in creating a great website, but this investment may not pay off if few customers see your efforts. SEO can help to increase traffic to your website as more people notice your business in search engine results and are directed to your website. While increasing traffic to your website may not generate money for your business directly, it will eventually draw in new customers. This will translate into more sales as they view your products and like what they see. 

If you are conscious of costs, like many business owners are, you will be pleased to learn that SEO is actually much more affordable than other forms of advertising, such as magazines and television. It is also more affordable than leasing a store, so you can save money by marketing your products or services online and using SEO to draw in and expand your customer base.